Mellors Group has completed the purchase of the historic Skegness Pier for £3 million.
The Arnold-based firm also owns popular Ingoldmells theme park Fantasy Island on the Lincolnshire coast.
Specialist leisure property adviser Christie & Co announced the sale today, Wednesday, February 10, Lincolnshire Live reports.
James Mellors Snr, managing director of the Mellors Group said: “I’ve known the pier in Skegness all my life and have long harboured an ambition to acquire the business should it ever come up for sale, so when Christie & Co were appointed, we were in touch straight away.
“Hopefully, we’ll be as responsible guardians as the Mitchell’s and Wilkinson’s have been during their near 45-year tenure and we have plans to invest in the property as indeed we typically do with any real estate we acquire.”
Mellors Group run a number of different events across the UK and in Nottingham, including the 2020 Christmas Market which was cancelled after just one day due to social distancing concerns.
The pier went up for sale in September last year, due to the retirement of the current owner Carolyn Wilkinson, daughter of the late Robin Mitchell.
Owner, Carolyn Wilkinson said: “It was a difficult decision to contemplate the sale of a business that has been in our family for so many years and it was important to us, given we know so many people in the industry, that the process was handled professionally and transparently.
“Christie & Co delivered on every level and we were amazed by how much interest was generated from around the UK and even Europe, as well as much closer to home.
“We wish James and the Mellors team every success and know they will do a fantastic job at the pier and continue to keep it at the forefront of all things Skegness.”
The opportunity to purchase such a landmark business generated phenomenal interest according to Christie & Co’s Director of Leisure & Development Jon Patrick, who oversaw the sales process.
Jon said: “In over 35 years of selling leisure businesses, few have come close to the intensity of interest generated by this instruction which led to a competitive bidding process, multiple cash offers being received, and a sale being agreed in excess of the guide price within four weeks of launch.
“This would be an incredible achievement at the best of times, but set against the current backdrop is quite remarkable and is an indicator of the underlying strength of the UK leisure market for top class assets as well perhaps an understandable strengthening of staycation interest in coast and country locations.”